5 Things to Know About LuLaRoe

Yesterday I was shopping at a craft store when I overheard two women chatting about these leggings one was wearing. 
"It's called LuLaRoe! My daughters are selling them!"
When I brought my fabric over to have it cut, I joined in the conversation about LuLaRoe because I'm basically in love with LLR clothes. 

The woman who was cutting my fabric had never heard of LuLaRoe before, which made me realize that there *are* actually some people in this world who aren't familiar with these glorious leggings yet. 
If you've been one of those people, or you're just wondering about all of these Facebook groups you keep getting invited to or crazy leggings you're seeing people wearing, this post is for you. 

5 Things to Know About LuLaRoe

1. It's a woman owned and woman centered company.
LuLaRoe was founded by a mom. Their origin story is a classic "garage origin", even if in this case it's more of a "sewing room" story. The company was founded by a woman, and I'd guess (without having seen any kind of facts on this) that about 98% of LuLaRoe consultants are women. The company promotes the idea of selling LLR as a way to support families, and I think that's great. I think everyone is entitled to structure their work/life and their family the way they want to as long as they aren't preventing other people from living their lives. So you do you, ladies.

2. It is a multilevel marketing company, but it's different.
Like the Tupperware, makeup, and scented candle parties we've all been invited to in the past, LuLaRoe is definitely a MLM company. Individuals sign up to become "consultants" and they pay for an initial inventory that is physically sent to them. 
You buy clothes through in home parties or (my favorite) through Facebook groups that are organized by a consultant. There are Facebook groups that you join and if you spot an item you like you comment "sold" and you're emailed an invoice. Once you pay that invoice, your items are mailed to you by the consultant. Party hosts get perks for helping the LLR Consultant connect with more clients- usually clothes. 
As someone who has purchased other products from MLM events in the past, I've found it interesting  how the way that the product distribution is structured seems to be less encouraging of competition between consultants, in large part because every consultant has a different inventory from every other consultant. If anything, this encourages collaboration between multiple consultants on events, combo parties, or Facebook group networking events where you're entered to win a prize if you join all of the consultant's Facebook groups in the "circle".

3. You never know what you're going to get.
This is a really really critical part of what makes LLR special and what I think has been driving the explosion of popularity in the last year- no two consultants have the same inventory. They can request specific styles and they can sign up for  special "theme" items like Valentine's Day leggings, but consultants can't put in an order for only teacher themed leggings, or only green leggings. You might find a pattern that you LOVE (if it's something magical you're on the hunt for you call it your "unicorn") and you have to scour multiple groups for things with that theme. For me that's airplane patterns and red/white/blue color schemes. I have friends who are also into this and we help each other by finding items in different groups. The thrill of the hunt definitely adds to the experience. 
The whole line covers a lot of different styles, but not every consultant carries all of them. You can check out the full list here. 

4. This clothing is empowering women. 
Yes, there's the obvious financial empowerment for the consultants who do well at selling things, but I've also seen these clothes empowering the women who buy them. 
These clothes are comfortable, confident, accessible, and modest. The patterns and bright colors are just plain fun, and the fabrics and sizing are very forgiving. For so many women we've been battling clothes in fitting rooms and numbers on tags for our entire adult lives. It's really nice to be able to select something simply based on whether or not you think it looks fun and to know it's going to fit your body. 
It's equally nice to know that everything you want covered is going to stay covered. I'm a big fan of the leggings plus an "Irma" top, because that outfit is comfortable, allows for a full range of motion (useful when you're hanging out with kiddos), and it's modest. 
Personally, I feel most confident in clothes that are considered "modest". That's my thing. If you want to let it all hang out, no judgement. Again, you do you. 
These clothes really come in all sizes and it makes my heart sing whenever I see women get excited about showing the world who they are. 

5. Ohmygoodness, these buttery leggings tho.
My introduction to these leggings came when a Flight Attendant friend came up to me in the Crew Room and told me I had to touch her leg because the leggings she was wearing were so soft. I'm so glad I listened to her because now I pretty much live in them when I'm not working. 
The leggings come in two sizes, One Size and Tall and Curvy. They come in patterns and solids. 
All of them are SO soft, SO comfortable, and COMPLETELY opaque. 
I've said it before and I'll say it again: leggings are pants if they aren't see through. 
I started with a couple of black pairs (which have become increasingly hard to find) and now I'm wearing full on patterns. As I type this, I'm wearing LLR leggings with little red and blue airplanes all over them. SO. CUTE. I even used a picture of them for the background of the graphic for this post. My wonderful friend found them (my unicorns!) and mailed them to me for Christmas. Joy!
Essentially every item makes a great addition to a travel wardrobe, depending on your destination, of course. I always have a pair or two of the leggings in my layover suitcase these days, and they've quickly become essential travel clothes for me. 

LuLaRoe is not haute couture, and I'm fine with that. 
These clothes are practical, comfortable, and fun. I'm totally digging it.

*This post was in no way sponsored by LuLaRoe or any consultant. I'm just jazzed about it*

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